Human brains love a story. Stories and storytelling are probably  the most common and popular features of all global cultures. As human beings we have a natural ability to tell stories, and an equally deep-seated desire to be told stories. For thousands of years. religions have attracted disciples and followers and passed down principles through stories, parables and tales. Aesop's fables, the epics of Homer and Shakespeare's plays have all survived for centuries and have become a part of popular culture because they are extremely good stories. Stories, anecdotes and real-life examples should be use whenever possible if you want you routines to be remembered and to make an indelible human connection with your audience.

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  • To me, this is a biggie! A good story to go with our effect makes it so much bigger and more interesting to the audience. I use a tip from Jeff McBride for that, he said make some part of your story personal using something from your life adds a huge dose of truth that people will read and it grabs their attention because they get it, it’s real and your whole demeanor tells them it is real life! using the Ghost Key and milking it had women running away down the street. There was a house about a mile from me and they claimed it was haunted, had Scientific American in there to investigate. So, then when the key turned ever so slowly in my hand they were convinced it was a key from that house that I bought at a yard sale!

    Jack Shea

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